ana. Allergy Care

I first designed the ana. system during my final year at university, and have continued to work on it with my co-founder ever since. Our goal is to make public places safer for all by providing secure and dependable access to anaphylaxis treatment medication along with easy to follow instructions.

I have been deathly allergic to nuts my entire life. 

I carry two adrenaline auto-injectors & a salbutamol inhaler with me wherever I go in case a life-threatening accident occurs and I go into anaphylactic shock. 

During my final year of studying Industrial Design at Loughborough University I discovered that up to 1 in 5 people with allergies live in fear of death from anaphylactic shock. Having always found living with anaphylaxis to be a burden myself, I became determined to create a solution that could treat allergy sufferers in an emergency, wherever they were. 

That's when I came up with the idea for ana. - an all in one anaphylaxis prevention and treatment system designed for public spaces. Think defibrillator for allergies. 

After graduating I continued on my mission with my co-founder James who joined me in Jan 2021, bringing with him his expertise in sales and operations as well as a familiarity to anaphylaxis through his sister. Together we aim to revolutionise the healthcare industry with a new standard of allergy care.

More of my work:

Spot
2020
For my final year UX module at university I designed 'Spot' - a smart city app that allows users who are travelling for a year abroad (for work, study, or leisure) to find, secure and become familiar with their ideal location and accommodation before arrival.
UX Design
House Hack
2021
House Hack host engaging virtual experiences that empower student & graduate talent with the opportunity to consult with social enterprises and find roles at growing start-ups. I often do odd graphic design jobs for them whilst also being part of their organisation and taking part in events as a 'Team Leader' myself.
Graphic Design
Fast BPI
2019
Whilst on my placement year I undertook a freelance job on the side, which involved me designing the brand image and website for an up-and-coming online bespoke property investment service.
Web Design | Brand Design
Letterbox Treats
2020
A fun little freelance graphic design project for a startup mail order sweets company which involved the designing of numerous web assets, social posts, and a thank you customer delivery card to get the company ready to launch.
Graphic Design
Pop!
2018
As part of my second year Design Week we had to design a product inspired by Joseph & Joseph, utilising live hinges and polypropylene plastic. That's how I came up with Pop - a stackable, multi-purpose, flat pack shelving unit for students.
Product Design
Smart ForSnacks
2018
In my second year of university we were briefed to design a food heating device which enhanced a certain experience, using a chosen brand's design DNA. After doing a full semester of group research, I designed a SMART CAR heat & share nachos concept which enhanced the in-car movie experience.
Product Design
SoundBomb
2017
For a surface modelling CAD module (one of my first projects of second year) I designed a multi-directional mobile speaker which I branded as 'SoundBomb', advancing my video and photo rendering skills on Keyshot.
Product Design
Rise Oats
2019
RISE is an up-and-coming health food company for which I created the brand & logo, visuals, packaging mockups, social media posts (video & photo), pdf brochure and website - all during my year in industry.
Brand Design | Web Design
Jessalyn Grace
2020
I was hired by Elevate Pictures through Upwork to design a fun, personal e-commerce website for the American influencer Jessalyn Grace. The key was to showcase her music, youtube videos, book and merchandising line in a bold way that reflected her individual style.
Web Design
#Me (Hashtag Me)
2020
Hashtag Me offers mental health based peer support and resources to students at university. When founder & CEO Megan Gamble approached me to design her a new website from scratch, I jumped at the opportunity and ended up creating one of my favourite websites to date.
Web Design | Brand Design
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