ABEL

I designed this AI integrated customisable/modular stability assistance device for over 70's to tackle the RSA's 2020 project brief 'Healthy Routes', kickstarting my final year at university and leading to new skills learning in both product and UX design.

Problem research.
Research presentation.
Existing problem scenarios.
Prototyping & user testing.
Final product sketches.
Final product renders.
Webpage screen mockups.
Product tablet screen mockups.
User app screen mockups.

More of my work:

Jessalyn Grace
2020
I was hired by Elevate Pictures through Upwork to design a fun, personal e-commerce website for the American influencer Jessalyn Grace. The key was to showcase her music, youtube videos, book and merchandising line in a bold way that reflected her individual style.
Web Design
Snacktivity
2019
I won a competition to design a logo for 'Snacktivity' - an NHS funded research group focusing on encouraging inactive people to do small or bite sizes amounts of physical activity throughout the day. This competition was run internally at Loughborough University.
Graphic Design
drip
2018
For my second year Industrial Design Studies Module I had to design an internet of things connected product to be modelled by hand to a high standard. As such, I designed a smart weather responsive auto garden watering system for the modern home, stylised as a dripping leaf.
Product Design | UX Design
Bloo
2018
In my second year at university I designed Bloo, a smart cuddly toy with inbuilt safety protocols, protection settings, child mood monitoring systems and smartphone integration - all as part of my Sustainable Design module.
Product Design | UX Design
ana. Allergy Care
2020
Our goal is to make public places safer for all by providing secure and dependable access to anaphylaxis treatment medication along with easy to follow instructions. (This is an on-going project)
Product Design | UX Design | Web Design
The Hampstead Bakery
2020
Re-branding the home bakery business 'The Ginger Lilies' required completely changing their image to give them a stronger online presence. I came up with their new name and designed them an entirely new logo, website & brand package.
Brand Design | Web Design
Ryan Mcgee
2021
A colleague & friend of mine, Ryan Mcgee decided that to start 2021 off right he wanted his own personal website and brand to act as a hub for his various interests, including business consulting, blogging and podcasting, with the end goal being to capture more potential client interest.
Web Design | Brand Design
Fast BPI
2019
Whilst on my placement year I undertook a freelance job on the side, which involved me designing the brand image and website for an up-and-coming online bespoke property investment service.
Web Design | Brand Design
Letterbox Treats
2020
A fun little freelance graphic design project for a startup mail order sweets company which involved the designing of numerous web assets, social posts, and a thank you customer delivery card to get the company ready to launch.
Graphic Design
Spot
2020
For my final year UX module at university I designed 'Spot' - a smart city app that allows users who are travelling for a year abroad (for work, study, or leisure) to find, secure and become familiar with their ideal location and accommodation before arrival.
UX Design
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