ABEL

I designed this AI integrated customisable/modular stability assistance device for over 70's to tackle the RSA's 2020 project brief 'Healthy Routes', kickstarting my final year at university and leading to new skills learning in both product and UX design.

Problem research.
Research presentation.
Existing problem scenarios.
Prototyping & user testing.
Final product sketches.
Final product renders.
Webpage screen mockups.
Product tablet screen mockups.
User app screen mockups.

More of my work:

The Simple Shaker Company
2019
The Simple Shaker Company is an new online kitchen cabinet seller for which I created the brand, logo and website as a freelance job during my placement year. This was the first ever web design job I completed professionally, and I learnt a lot whilst doing so!
Web Design | Brand Design
Letterbox Treats
2020
A fun little freelance graphic design project for a startup mail order sweets company which involved the designing of numerous web assets, social posts, and a thank you customer delivery card to get the company ready to launch.
Graphic Design
Fast BPI
2019
Whilst on my placement year I undertook a freelance job on the side, which involved me designing the brand image and website for an up-and-coming online bespoke property investment service.
Web Design | Brand Design
The Hampstead Bakery
2020
Re-branding the home bakery business 'The Ginger Lilies' required completely changing their image to give them a stronger online presence. I came up with their new name and designed them an entirely new logo, website & brand package.
Brand Design | Web Design
The Wood Works
2019
Over the course of my year in industry placement role as a graphic design/marketing intern at The Wood Works - a bespoke kitchen & living company - I designed websites, brochures, videos, social media ads, magazine ads, and much more.
Graphic Design | Marketing
#Me (Hashtag Me)
2020
Hashtag Me offers mental health based peer support and resources to students at university. When founder & CEO Megan Gamble approached me to design her a new website from scratch, I jumped at the opportunity and ended up creating one of my favourite websites to date.
Web Design | Brand Design
Jessalyn Grace
2020
I was hired by Elevate Pictures through Upwork to design a fun, personal e-commerce website for the American influencer Jessalyn Grace. The key was to showcase her music, youtube videos, book and merchandising line in a bold way that reflected her individual style.
Web Design
Snacktivity
2019
I won a competition to design a logo for 'Snacktivity' - an NHS funded research group focusing on encouraging inactive people to do small or bite sizes amounts of physical activity throughout the day. This competition was run internally at Loughborough University.
Graphic Design
Rise Oats
2019
RISE is an up-and-coming health food company for which I created the brand & logo, visuals, packaging mockups, social media posts (video & photo), pdf brochure and website - all during my year in industry.
Brand Design | Web Design
Fold
2016
For my A Level Design Technology final project I designed and manufactured my first ever product (which I still use to this day!) - A luxurious, ergonomic, dual-purpose, folding chair/table, designed for household use.
Product Design | Manufacturing
Back to Top